About WYLE
Built by someone who ran out of hours.
The founder
Aravindh Sreekanthan
Founder and CEO · Dubai
“I built WYLE because I was the problem it solves.”
I started my first company at 18. By the time I was running multiple businesses in Dubai, I had 11 apps open at any given moment. Three WhatsApp groups I hadn't replied to. A calendar conflict I'd catch too late. A vendor who hadn't shown up.
The tools were not the problem. I had every tool. The problem was that managing the tools had become a full-time job on top of the actual job.
I looked for something that would just handle it. Scan the email, catch the conflict, chase the vendor, brief me in the morning. Nothing like that existed. So I built it.
WYLE is what I needed running my businesses in Dubai. It is what every founder, executive, and professional in this city needs and does not yet have.
01
Built to disappear
Every other tool keeps you engaged. Buddy gets out of your way the moment the job is done.
02
Clone with conscience
Buddy is not an assistant waiting for instructions. It learns how you think and acts the way you would, guided by what you value even when you are too stretched to enforce it yourself.
03
Intelligence that compounds
Every delegation, every correction, every handled task makes Buddy more accurate about who you are. Most tools reset with every session. Buddy only gets sharper.
The team
Dr. V Amrutha Veluthakal
Chief Product Officer
Doctor of Business Administration. 10+ years in product and engineering. Former Head of Product at 8Mile and Lead PM at Whatfix. Drives WYLE's product strategy and the way Buddy thinks.
Atta Ur Rehman
Head of Engineering
13+ years building AI-driven, cloud-native platforms. Former CTO at Santra Dubai where he scaled to 700+ brands and drove 3x growth through AI and automation.
Avilove Nilay
Growth Marketing Manager
7+ years growth marketing in UAE. Former CMO at adv+ Dubai, managed 800K+ AED annual budgets and delivered 20x ROI. Built the entire marketing function from scratch.
Oluyinka Abubakar
Sr Software Engineer
16+ years in software engineering. Led engineering at MTN Nigeria, scaling systems to 40,000+ concurrent users.
KS
Khavya S
Software Developer
4+ years building .NET and Azure-powered backend systems. Specialises in cloud-integrated architecture and scalable application development.
Akash Pandiaraj
Founder's Office Executive
At WYLE since March 2025. Background in product design and financial research. Translates the Founder's strategic priorities into cross-functional execution.
Sumaya Shakubar
Founder's Office Coordinator
MBA in Operations and Supply Chain Management. One of WYLE's earliest hires, she owns the operational infrastructure that keeps WYLE running.
Amaljith Baburaj
Marketing Specialist
3+ years in growth marketing across Dubai. Led social media and growth at Rayna's Marketing across 8 brands.
RH
Rabya Hassan
Content & Brand Lead
MSc in Digital and Social Media Marketing, University of Dundee. International experience across UAE, UK, and Pakistan leading content strategy and brand growth.
Joining soon
BA
Brand and Content Manager
Marketing
Joining to own WYLE's voice, content strategy, and brand presence across all channels.
Oluyinka Abubakar
Sr Software Engineer
16+ years in software engineering. Led engineering at MTN Nigeria, scaling systems to 40,000+ concurrent users.
KS
Khavya S
Software Developer
4+ years building .NET and Azure-powered backend systems. Specialises in cloud-integrated architecture and scalable application development.
Akash Pandiaraj
Founder's Office Executive
At WYLE since March 2025. Background in product design and financial research. Translates the Founder's strategic priorities into cross-functional execution.
Sumaya Shakubar
Founder's Office Coordinator
MBA in Operations and Supply Chain Management. One of WYLE's earliest hires, she owns the operational infrastructure that keeps WYLE running.
Amaljith Baburaj
Marketing Specialist
3+ years in growth marketing across Dubai. Led social media and growth at Rayna's Marketing across 8 brands.
RH
Rabya Hassan
Content & Brand Lead
MSc in Digital and Social Media Marketing, University of Dundee. International experience across UAE, UK, and Pakistan leading content strategy and brand growth.
Joining soon
BA
Brand and Content Manager
Marketing
Joining to own WYLE's voice, content strategy, and brand presence across all channels.
Advisors
Product Advisor
Blagoja Golubovski
Founder, Cimanote · Ex-VP Product, Usercentrics
Scaled Usercentrics from 46M EUR to 104M+ EUR ARR as VP Product. Shipped 20+ products, led one IPO and one acquisition, and built 6 cross-functional teams. 25+ years of B2B SaaS product leadership.
Strategic Advisor
Neeraj Bansal
CRO, HHLA Sky GmbH
Acquired 50M customers in 100 days at Jio Digital Platforms. Launched YouTube in MENA as Head of Operations at Google Ireland. Ex-DHL, Sony, Ericsson.
Strategic Advisor
Sanjay Kumar
Fractional CTO, APLUSLOOP · Ex-Injazat Advisory
20+ years of digital transformation and technology leadership across UAE and MENA. Former trusted advisor to the CTO at Injazat, Abu Dhabi.
Where we come from
Built in Dubai.
For the people who built Dubai.
Closed beta · By invitation
Ready to hand it all over to Buddy?
Beta access by invitation. Twenty seconds to ask. A different kind of day on the other side.
Request beta access
Closed beta access · By invitation
About WYLE
Built by someone who ran out of hours.
Aravindh Sreekanthan
Founder and CEO · Dubai
The founder
“I built WYLE because I was the problem it solves.”
I started my first company at 18. By the time I was running multiple businesses in Dubai, I had 11 apps open at any given moment. Three WhatsApp groups I hadn't replied to. A calendar conflict I'd catch too late. A vendor who hadn't shown up and hadn't told me. A government deadline I'd almost missed.
The tools were not the problem. I had every tool. The problem was that managing the tools had become a full-time job on top of the actual job. I was spending my sharpest hours on overhead.
I looked for something that would just handle it. Scan the email, catch the conflict, chase the vendor, brief me in the morning, remind me when to leave. Nothing like that existed. So I built it.
WYLE is what I needed running my businesses in Dubai. It is what every founder, executive, and professional in this city needs and does not yet have.
01
Built to disappear
Every other tool keeps you engaged. Buddy gets out of your way the moment the job is done.
02
Clone with conscience
Buddy is not an assistant waiting for instructions. It learns how you think and acts the way you would, guided by what you value even when you are too stretched to enforce it yourself.
03
Intelligence that compounds
Every delegation, every correction, every handled task makes Buddy more accurate about who you are. Most tools reset with every session. Buddy only gets sharper.
The team
Building from Dubai, for professionals who run on no margin for error.
Dr. V Amrutha Veluthakal
Chief Product Officer
Doctor of Business Administration. 10+ years in product and engineering. Former Head of Product at 8Mile and Lead PM at Whatfix. Drives WYLE's product strategy and the way Buddy thinks.
Atta Ur Rehman
Head of Engineering
13+ years building AI-driven, cloud-native platforms. Former CTO at Santra Dubai where he scaled to 700+ brands and drove 3x growth through AI and automation.
Avilove Nilay
Growth Marketing Manager
7+ years growth marketing in UAE. Former CMO at adv+ Dubai, managed 800K+ AED annual budgets and delivered 20x ROI. Built the entire marketing function from scratch.
Oluyinka Abubakar
Sr Software Engineer
16+ years in software engineering. Led engineering at MTN Nigeria, scaling systems to 40,000+ concurrent users.
KS
Khavya S
Software Developer
4+ years building .NET and Azure-powered backend systems. Part of the core engineering team building WYLE.
Akash Pandiaraj
Founder's Office Executive
At WYLE since March 2025 across innovation, design, and the Founder's Office. Translates the Founder's strategic priorities into cross-functional execution.
Sumaya Shakubar
Founder's Office Coordinator
MBA in Operations and Supply Chain Management. One of WYLE's earliest hires, she owns the operational infrastructure that keeps WYLE running.
Amaljith Baburaj
Marketing Specialist
3+ years in growth marketing across Dubai. Led social media and growth at Rayna's Marketing, managing campaigns across 8 brands simultaneously.
Rabya Hassan
Content & Brand Lead
MSc in Digital and Social Media Marketing, University of Dundee. International experience across UAE, UK, and Pakistan leading content strategy and brand growth.
Joining soon
BA
Brand and Content Manager
Marketing
Joining to own WYLE's voice, content strategy, and brand presence across all channels.
Oluyinka Abubakar
Sr Software Engineer
16+ years in software engineering. Led engineering at MTN Nigeria, scaling systems to 40,000+ concurrent users.
KS
Khavya S
Software Developer
4+ years building .NET and Azure-powered backend systems. Part of the core engineering team building WYLE.
Akash Pandiaraj
Founder's Office Executive
At WYLE since March 2025 across innovation, design, and the Founder's Office. Translates the Founder's strategic priorities into cross-functional execution.
Sumaya Shakubar
Founder's Office Coordinator
MBA in Operations and Supply Chain Management. One of WYLE's earliest hires, she owns the operational infrastructure that keeps WYLE running.
Amaljith Baburaj
Marketing Specialist
3+ years in growth marketing across Dubai. Led social media and growth at Rayna's Marketing, managing campaigns across 8 brands simultaneously.
Rabya Hassan
Content & Brand Lead
MSc in Digital and Social Media Marketing, University of Dundee. International experience across UAE, UK, and Pakistan leading content strategy and brand growth.
Joining soon
BA
Brand and Content Manager
Marketing
Joining to own WYLE's voice, content strategy, and brand presence across all channels.
Advisors
Operators who have scaled products and businesses that matter.
Product Advisor
Blagoja Golubovski
Founder, Cimanote · Ex-VP Product, Usercentrics
Scaled Usercentrics from 46M EUR to 104M+ EUR ARR as VP Product. Shipped 20+ products, led one IPO and one acquisition, and built 6 cross-functional teams from scratch. 25+ years of B2B SaaS product leadership.
Strategic Advisor
Neeraj Bansal
CRO, HHLA Sky GmbH
25+ years global business leadership. As Chief Digital Officer at Jio Digital Platforms, he acquired 50M customers in 100 days and 120M paying customers within 160 days post-launch. Launched YouTube in the MENA region as Head of Operations at Google Ireland. Ex-DHL, Sony, and Ericsson.
Strategic Advisor
Sanjay Kumar
Fractional CTO, APLUSLOOP · Ex-Injazat Advisory
20+ years of digital transformation and technology leadership across UAE and MENA. Former trusted advisor to the CTO at Injazat, Abu Dhabi. Delivered 50+ scalable applications and large-scale 24/7 critical operations across Asia, USA, and MENA.
Where we come from
Built in Dubai.
For the people who built Dubai.
Closed beta · By invitation
Ready to hand it all over to Buddy?
Beta access by invitation. Twenty seconds to ask. A different kind of day on the other side.
Request beta accessClosed beta access · By invitation